Sökning: "Online Game Brands."

Visar resultat 1 - 5 av 6 uppsatser innehållade orden Online Game Brands..

  1. 1. Produktplacering och omvänd produktplacering som marknadsföringsverktyg för Tv-spel

    Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Författare :Ludvig Stridsberg; [2023]
    Nyckelord :Reverse product placement; Product placement; Video games; Marketing; Survey; Online; Omvänd produktplacering; Produktplacering; Tv-spel; Marknadsföring; Enkät; Online;

    Sammanfattning : Detta arbete har undersökt vad Tv-spelare online tycker om omvänd produktplacering (ReverseProduct Placement, RPP) jämfört med vanlig produktplacering. RPP innebär att föra överfiktiva varumärken från filmer, Tv-serier och annan media till verkligheten och sälja verkligamotsvarigheter av produkterna. LÄS MER

  3. 2. What is strategic brand management in the gaming industry? A case study of Blizzard Entertainment

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Dimitra Papangeli; Ella Martell; Michaela Sorle; [2023]
    Nyckelord :Strategic Brand Management; Kapferer’s Brand Identity Prism; Brand; Gaming Industry; Blizzard Entertainment; Online Community; Online Brands; Online Game Brands.; Business and Economics;

    Sammanfattning : Purpose: This study intends to explore how video games companies work with strategic brand management. Methodology: A qualitative literature review and case study of Blizzard Entertainment using Kapferer’s Brand Identity Prism. The data was collected from Blizzard as well as other secondary sources. LÄS MER

  4. 3. From Green to Gold: The role of multiple logics of sustainability in shaping business value creation

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Emily Angeles; Matthieu Thomas; [2023]
    Nyckelord :Corporate Sustainability Strategy; Green Innovation Games; Green Transformational Leadership; Institutional Logic; Organizational Change.; Business and Economics;

    Sammanfattning : With activities engendering tremendous socio-ecological impacts, the fashion system is increasingly spotlighted as one of the most unsustainable industries. In this context, many actors in the fashion system, including brands and retailers, have implemented corporate sustainability strategies. LÄS MER

  5. 4. Brand negotiations in Video Game Communities - An exploratory study analysing community-made discourses in video game brands and how they shape the brand image

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Christian Möller; [2020-06-23]
    Nyckelord :;

    Sammanfattning : Video games are engaging products with large followings engaging in their brands. Despite this, video game value has proven hard to research and the area is understudied (Boyle et al., 2012). LÄS MER

  7. 5. Animated Online Advertisement : Investigating the Impact of Different Shading Styles on Recognition

    Kandidat-uppsats, Blekinge Tekniska Högskola/Institutionen för datavetenskap

    Författare :Filip Grendler; Nicolas Wallenskog; [2020]
    Nyckelord :Online Advertising; Human-Computer Interaction; Visualization;

    Sammanfattning : Background. Since e-commerce has grown rapidly the focus and attention towards online advertisement are critical. Twitch.tv, one of the big streaming websites had in April 2020 an average of 2. LÄS MER