Sökning: "Online Travel Agencies"

Visar resultat 11 - 15 av 31 uppsatser innehållade orden Online Travel Agencies.

1. 11. How to Improve Customer Loyalty to Online Travel Agencies : A research on Expedia, an online travel booking platform

   Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Yirui Shen; [2018]
   Nyckelord :Customer loyalty; perceived customer value; trust; perceived customer risks; online travel agency;

   Sammanfattning : Nowadays with the development of Internet, there is a shift from offline to online travel agencies. Challenges like customer loyalty go hand in hand with advantages such as fast speed and convenience. LÄS MER

3. 12. Do Pictures of Hotel Service Employees Sell? A Quantitative Study of The Presence of Service Employees in Hotels' Pictures

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Klara Lönnemark; Louise Renman; [2018]
   Nyckelord :Digitalization; Leisure traveling; Decision-making process; Human interaction; Service employee;

   Sammanfattning : The hotel industry is facing a digital disruption with a change in consumer booking pattern and increased competition from companies such as Airbnb. More consumers use digital channels such as online travel agencies and travel aggregators, and can easily compare multiple hotels prior to booking. LÄS MER

4. 13. Makten hos en tredje part : En studie om bokningskanalernas inflytande på små hotell

   Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

   Författare :Julia Franzén; Amy Sevelin; [2017]
   Nyckelord :E-commerce; Small hotels; Booking channels; Online travel agencies; Platforms; E-handel; Små hotell; Bokningskanaler; Online Travel Agencies; Plattformar;

   Sammanfattning : Purpose: The purpose of this study is to gain in-depth understanding of the influence of booking channels in the hotel sector on the small hotel's organization. Method: The essay is based on a qualitative multidirectional study conducted with 6 semistructured interviews as a data collection method. LÄS MER

5. 14. A Review of the Kano model : A Case Study on Online Travel Agencies

   L3-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Författare :Thanh Huong Le; Malin Karlsson; [2017]
   Nyckelord :Kano model; IPA; OTA; Online Travel Agencies; SLEPT; customer satisfaction;

   Sammanfattning : The e-commerce has increased over the last decades, and this have indicated a change in the booking behaviour within tourism. The change within the tourism business is almost completed to go from offline to online services. This has developed a new form of companies; the online travel agencies (OTAs). LÄS MER

7. 15. Response strategies of traditional firms indisruptive times. : A case study on sustainable strategies of the hotel industry in response tothe sharing economy evolution.

   Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Ivans Abelmazovs; Henrik Engström; [2016]
   Nyckelord :mature industry; hotel firms; sharing economy; sustainable business; international business; disruptive innovation; competition; strategy; competitive advantage;

   Sammanfattning : Purpose - Traditional firms within mature markets are challenged, as they have to rely a lot on adaptation of new technologies in order to keep their service sales among consumers and survive in a highly competitive globalized environment. One of the examples of a mature industry is the hotel industry, in which sustainability is a vital necessity, however implementation efforts are slow. LÄS MER