Sökning: "Robin Pehrsson"

Hittade 2 uppsatser innehållade orden Robin Pehrsson.

  1. 1. Advancing the COO Construct From an Affective Dimension : The Application of Projective Technique

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Anthon Andersson; Robin Guntell; [2015]
    Nyckelord :country of origin; brand origin recognition accuracy; country-specific associations; collage technique; ad copy technique; projective technique;

    Sammanfattning : Master thesis, Master's degree program Marketing, Economic School Linnaeus University, Växjö Sweden, Spring semester 2015. Author: Andersson Anthon, Guntell Robin Tutor: Soniya Billore Examiner: Anders Pehrsson Title: Advancing the COO Construct From an Affective Dimension: The Application of Projective Technique Purpose: The purpose in this article is to break from traditional research and its accompanying cognitive research methods in order to advance the COO field from a more accurate perspective that also involves an affective dimension as well. LÄS MER

  2. 2. The Shape of Things to Come – Arkitekturens inverkan på energianvändning

    Kandidat-uppsats, Lunds universitet/Avdelningen för Energi och byggnadsdesign

    Författare :Fredrik Palm; Robin Pehrsson; [2010]
    Nyckelord :Arkitektur; Energianvändning; Byggnader; Skanska AB; SXCR; VIP-Energy; Architecture; Energy use; Buildings; Technology and Engineering;

    Sammanfattning : The aim for the thesis is to study the impact of architecture on energy use. Methods: The work has been executed through a sensitivity analysis with calculation of energy use as the mathematical model – the architecture has been varied and all others parameters have been held constant. LÄS MER