Sökning: "Sixten Nyhlén"

Hittade 4 uppsatser innehållade orden Sixten Nyhlén.

  1. 1. Spotify – You’ve got company

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Alice Pettersson; Johanna Blom; Sixten Nyhlén; [2022]
    Nyckelord :Spotify; Disruption; Positioning; Business and Economics;

    Sammanfattning : .... LÄS MER

  3. 2. Archetypes of Second-hand Luxury Fashion - A qualitative study of second-hand luxury fashion consumption

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Camilla Hallin; Sixten Nyhlén; [2022]
    Nyckelord :second-hand luxury; consumer archetypes; luxury fashion consumption; Business and Economics;

    Sammanfattning : Thesis purpose: the purpose of this research is to understand how and if different motives simultaneously influence consumers’ decision to acquire second-hand luxury fashion online. Through this, we want to find different consumer archetypes in second-hand luxury fashion. LÄS MER

  4. 3. How to use brand experience to generate brand loyalty - A case study of theme parks

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Chris Johnson; Johanna Blom; Sixten Nyhlén; [2021]
    Nyckelord :Brand experience; brand loyalty; brand personality; case studies; theme parks; Business and Economics;

    Sammanfattning : Purpose: The purpose of this paper is to investigate how firms can use brand experience to generate brand loyalty. Methodology: case studies and literature review Findings: The findings in this paper support the findings in previous research that brand loyalty is driven by brand experience, and that brand personality can function as a mediator between them. LÄS MER

  5. 4. NUDGING - FÖR EN MER HÅLLBAR KAFFESTUND?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Marcus Rundström; Martin Lönnqvist; Sixten Nyhlén; [2021]
    Nyckelord :Coffee; price premium; nudging; experiment; framing; Business and Economics;

    Sammanfattning : Title: For a more sustainable coffee break - An experimental study about how nudging can promote a more sustainable coffee consumption. Seminar date: 2021-06-02 Course: FEKH29, Business Administration: Bachelor’s degree project in marketing (15 ECTS), Undergraduate level. Authors: Marcus Rundström, Martin Lönnqvist, Sixten Nyhlén. LÄS MER