Sökning: "Thea Slind"

Hittade 2 uppsatser innehållade orden Thea Slind.

  1. 1. Successful Personal Branding on Social Media

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Thea Slind; Marketa Urbanova; [2016]
    Nyckelord :Personal Branding; Social Media; YouTube; Brands; Social Sciences;

    Sammanfattning : This thesis investigates the phenomenon of personal branding on social media and, in particular, it examines how successful YouTubers create and build their personal brand via content. The thesis provides valuable input to the existing literature on personal branding, which is predominantly found in self-help books and articles by self-proclaimed gurus within personal branding. LÄS MER

  3. 2. ‘CAUGHT IN THE MIDDLE’ A case study of the boycott of Arla Foods in the Middle East

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Matilda Lundin; Moa Rydlöv; Thea Slind; [2015]
    Nyckelord :Business and Economics;

    Sammanfattning : .... LÄS MER