Sökning: "Vasiliki Pavlidou"

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  1. 1. Electronic Word-of-Mouth through Social Networking Sites : How does it affect consumers?

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :Katerina Papadopoulou; Vasiliki Pavlidou; Astrit Hodza; [2012]
    Nyckelord :electronic word of mouth; social networking sites; product perception; puchase intention;

    Sammanfattning : Researchers, companies and managers have for a long time accepted word-of-mouth as being a crucial marketing activity, since it is extremely effective in shaping consumers’ attitudes and behaviour. Nowadays, the Internet has become a major part of many peoples’ daily lives, and social networking sites attract millions of individuals from all around the world. LÄS MER