Sökning: "Vladislav Galkin"
Hittade 2 uppsatser innehållade orden Vladislav Galkin.
1. Exploring Fast Fashion renting and its influence on Brand Equity - A comparative study between Sweden and Russia
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Abstract Keywords: Fast fashion, Sustainable consumption, Collaborative consumption, Renting, Brand Equity. Purpose of the thesis: This thesis aims to discover changes in Millennials' Brand perceptions towards renting in Fast fashion, having a cultural comparison perspective between Russia and Sweden. LÄS MER
2. A framework for generating loyalty in the alcohol industry: a case study of Heineken and Budweiser
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: The purpose of this study is trying to understand which elements are essential to obtain loyalty in the alcoholic beverage industry and how companies can focus their branding efforts on these drivers of loyalty. Methodology: A literature review is conducted to identify the key drivers which can influence brand loyalty. LÄS MER