Sökning: "Wokewashing"

Hittade 1 uppsats innehållade ordet Wokewashing.

  1. 1. Spegel, spegel på väggen där. : En semiotisk analys av Sephoras reklam: The unlimited power of beauty

    Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Maya Einarsson Svensson; [2022]
    Nyckelord :Wokewashing; femvertising; Sephora; smink; feminism; genus; reklam; marknadsföring; varumärkesaktivism;

    Sammanfattning : The goal of this essay is to examine Sephora’s video commercial in the context of wokewashing and femvertising. The question constructed for that aim which is the basis of this essay reads as follows: How does the clip use symbols and speech to emphasise a feminist stance in their commercial, and could the movie be used as an example of wokewashing? Different feminist views on makeup and beauty are presented under background to give context to facilitate discussions about whether this is wokewashing and/or femvertising. LÄS MER