Sökning: "crm banks"

Visar resultat 1 - 5 av 21 uppsatser innehållade orden crm banks.

  1. 1. Överlapp mellan arbetssystem vid automatisering av CRM-processer : En fallstudie om hur relationen mellan två IT-beroende arbetssystem, CRM-avdelningen och privatrådgivning, påverkas av automatiseringen på en bank

    Kandidat-uppsats, Södertörns högskola/Institutionen för naturvetenskap, miljö och teknik

    Författare :Strahinja Krkovic; [2022]
    Nyckelord :IT-beroende arbetssystem; CRM; informationssystem; automatisering;

    Sammanfattning : For banks, Customer Relationship Management (CRM) is an opportunity to create long-term relationships with customers with the intention of offering value for both the customer and the bank. In order to offer the best possible service to each individual customer and meet their expectations, bank staff need to choose the right approach based on the information provided by CRM tools. LÄS MER

  3. 2. Vart tog det lokala bankkontoret vägen? : En kvalitativ fallstudie på svenska storbankers förändrade kundhanteringsprocesser under Covid-19-pandemin

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Jonathan Yamin; Natalie Hultman; [2021]
    Nyckelord :Customer loyalty; Banks; Trust; Customer Relationship Management; e-CRM; Covid-19; Pandemic; Digitalization; Satisfaction; Relationship marketing; Profitability.; Kundlojalitet; Banker; Förtroende; CRM; e-CRM; Covid-19; Pandemi; Digitalisering; Tillfredsställelse; Relationsmarknadsföring; Lönsamhet.;

    Sammanfattning : Under Covid-19-pandemin har svenska storbanker tvingats digitalisera en stor del av sina verksamheter, för att klara av kundernas förändrade behov. I denna studie undersöks hur svenska storbanker har förändrat sina kundorienterade processer under pandemin. LÄS MER

  4. 3. Digitalization in The Banking Industry : Adapting to The Crisis

    Kandidat-uppsats, Umeå universitet/Företagsekonomi

    Författare :Sebastian Palmquist; [2020]
    Nyckelord :Banking; Fintech; Digitalization; Elderly; Adaptation;

    Sammanfattning : Research problemThe world is currently undergoing one of the most substantial crises of the past century, causing disruption both socially and economically. The effect on the Swedish inhabitants has been impactful, especially for elders, who are crippled in the ability to complete necessary tasks including private banking. LÄS MER

  5. 4. Agent banking as a relationship marketing tool by banks in Bangladesh

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Israt Jahan; [2019]
    Nyckelord :Agent banking; relationship marketing; correspondent banking; branchless banking; unbanked; financial inclusion; Bangladesh; CRM; e-CRM;

    Sammanfattning : With growing number of adult people not owning a bank account,efforts are being made to bring banking services to the unbanked populations.Relationships marketing plays a crucial role in  establishing and sustaining beneficial relationship in the banking industry. LÄS MER

  7. 5. E-loyalty in digital platforms : How do the employees in banks experience their work with customer e-loyalty, individually and in relation to each other?

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Johanna Näsholm Johansen; Noor Al Amin; [2018]
    Nyckelord :CRM; eCRM; Digitalization; Banking; Loyalty; e-loyalty; 8C Model;

    Sammanfattning : This thesis aims to study how the top management and employees in banks experience their work with customer e-loyalty in digital settings, both individually and in relation to each other. Today's bank customers desire freedom in where they conduct their business and do at the same time require a deeper personal relationship with their bank advisors. LÄS MER