Sökning: "global brand loyalty"

Visar resultat 1 - 5 av 25 uppsatser innehållade orden global brand loyalty.

  1. 1. Fan Community Activities That May Destroy Value

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Chandhni Jayakanth; Anesa Kuruzovic Subo; [2022]
    Nyckelord :Business and Economics;

    Sammanfattning : Course: BUSN39 Degree Project in Global Marketing - Master Level Keywords: Brand Community, Branding, Brand Loyalty, Value Destruction, Fandom, Music Artists, EXO Purpose: The purpose of this study is to research brand communities and understand if certain brand community activities may contribute towards the destruction of value of the brand. Specifically, this thesis will focus on music artist brands, their fandom communities and how the fan activities and discourse may be destructive in nature for the value of the music artist’s brand. LÄS MER

  3. 2. Consumer Value Perception of Smartphones : A Comparative Study of Swedish and Japanese Millennials

    Magister-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Eric Adam George Akiba; Robin Jonsson; [2022]
    Nyckelord :Consumer value perception; Smartphone value perception; Comparative study of Japanese and Swedish Millennials; Value perception categories.;

    Sammanfattning : Background: With the emergence of smartphones being a novel and increasingly relevant occurrence, and both the Swedish and Japanese markets being highly prominent in smartphone usage and technological adoption, there exists an avenue of research that compares these two markets. This research examines the consumer value perception of smartphones in millennials, the first digital natives, comparatively between the two markets. LÄS MER

  4. 3. The Korean skincare conquest : A qualitative study about Korean skincare product's popularity in France

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Ariane Menache; Valentin Bailleux; [2021]
    Nyckelord :;

    Sammanfattning : France is an important actor in the cosmetic industry with famous brands like Dior, L'Oreal, or Yves Rocher. Hence, the French cosmetic industry attracts consumers thanks to its historical experience, the acknowledged quality of its products, or the luxury image these brands suggest. LÄS MER

  5. 4. Hållbart mode och socialt kapital - en explorativ fallstudie om hur hållbara modeföretag definierar och använder socialt kapital

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sandra Löfholm; Axel From; [2021]
    Nyckelord :social capital; sustainable fashion; customer relations; eWOM; the green gap;

    Sammanfattning : The fashion industry is one of the world's most energy- and resource-intensive practices and a large contributor to global CO2 emissions. There is a desperate need for a change of fashion consumption; sustainable business practices are constantly evolving to better address the topic and provide viable alternatives. LÄS MER

  7. 5. Beauty and the Brand: A Study About Relationships Between Consumers and Cosmetic Brands

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Aurora Fagerhus; Isa Melker; [2021]
    Nyckelord :cosmetics; cosmetic brands; consumer-brand relationships; brand loyalty; Business and Economics;

    Sammanfattning : Background: In today’s consumption society, there is an endless amount of cosmetic brands to choose from. Moreover, the global consumption of cosmetics continues to increase, both among male and female consumers, and new cosmetic brands are constantly entering the marketplace. LÄS MER