Sökning: "mikrobryggeribranchen"

Hittade 1 uppsats innehållade ordet mikrobryggeribranchen.

  1. 1. Passion Driven Companies in a Profit Driven Industry : A qualitative study on how craft entrepreneurs’ motivations affect their perception of competitive strategy

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Christopher Frisk; Alfred Johansson; [2018]
    Nyckelord :Microbrewery; Micro brewery; microbreweries; Competitive strategy; competitive strategies; motivations; drivers; craft entrepreneurs; porters generic strategies; ansoff matrix; coopetition; Mikrobryggeri; strategier; företagsstrategier; mikrobryggeribranchen; öl; ölbranchen;

    Sammanfattning : The microbrewery industry is the fastest growing industry in Sweden. In seven years, the industry has grown by 832 percent. The dramatic increase of microbreweries has led to a highly competitive business environment for these entrepreneurs. LÄS MER