Sökning: "name brands"

Visar resultat 1 - 5 av 62 uppsatser innehållade orden name brands.

1. 1. How do ethics in influencer marketing impact consumer behavior?

   Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Killian Oursel; Maxia Befene Mbembo; [2021]
   Nyckelord :Ethical Marketing; Influential Marketing; Drop Shipping; Consumer Behaviour;

   Sammanfattning : Influencer marketing has an unethical side that was important for us to talk about. Thisstudy’s objective was to understand how impactful it was regarding the consumer and how itcould be really bad for a company to use this type of marketing in an unethical way. LÄS MER

3. 2. The Contagious Taste of Corona Beer

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Olle Stenbäck; Albin Waldeck; Jacob Rönnhed; [2021]
   Nyckelord :Corona Beer; Coronapandemic; Crisis Management; Brand Equity; Brand association; Corporate brand reputation; Brand identity; Business and Economics;

   Sammanfattning : The Covid-19 virus started spreading over the world in the beginning of 2020. WHO soon thereafter declared the virus as a pandemic and due to the crown-looking shape of the virus it was soon to be called the Coronavirus, Corona as it translates into crown in latin. LÄS MER

4. 3. Ät mer växtbaserat! Hälsningar från vego-branschen : En multimodal textanalys om hur vegetariska och veganska livsmedelsvarumärken framställer sig själva genom sina förpackningar

   Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

   Författare :Emma Förste; [2021]
   Nyckelord :vegetarian; vegan; food brands; marketing; packages; visual text analysis; social representation; Corporate social responsibility CSR ; vegetarian; vegan; livsmedelsvarumärken; marknadsföring; förpackningar; visuell textanalys; social representation; Corporate social responsibility CSR ;

   Sammanfattning : The purpose of this paper is to study how vegetarian and vegan food brands use visualcommunication on their packages and website to present themselves to consumers. Theincreasing/growing interest in eating vegetarian and vegan food amongst the Swedishpopulation has led to a growing market in this area. LÄS MER

5. 4. Sustainability in the Fast Fashion Industry. A quantitative Study on Consumers’ Brand Attitude towards Green Brand Extensions andits Effects on Brand Loyalty.

   Master-uppsats, Umeå universitet/Företagsekonomi

   Författare :Celina Hinzmann; Rebecca Stark-Nässlin; [2020]
   Nyckelord :Fast fashion; Fast Fashion Industry; Sustainability; Consumer behavior; Brand extensions; Green brand extensions; Green line extensions; Green category extensions; Brand attitude; Brand loyalty; Brand Switching;

   Sammanfattning : Only a few industries face challenges regarding sustainability to the same extent as the fashion industry being one of the largest consumer industries and the second most polluting industry in the world. These challenges are encouraged by the fast fashion business model, which is dominant in the sector and relies on the quick responsiveness to latest fashion trends while maintaining low prices, encouraging more consumption and shorter product life cycles. LÄS MER

7. 5. Chemical analysis of hazardous substances in permanent tattoo inks available on the market

   Kandidat-uppsats, KTH/Skolan för kemi, bioteknologi och hälsa (CBH)

   Författare :Anna Bevin; An Na Lay; Daniel Ullmark; Jessika Hagman; [2020]
   Nyckelord :Tattoo inks; tattoos; metals; pigments; skin; matrix assisted laser desorption ionization time of flight mass spectrometry; inductively coupled plasma mass spectrometry; mass spectrometry; allergens; dyes;

   Sammanfattning : As permanent tattoos are becoming more popular and common, an increased number of allergic reactions to tattoos is reported. The purpose of this project was to analyze tattoo inks for hazardous substances, and whether they comply to current Swedish and European legislative requirements. LÄS MER