Sökning: "personal nostalgia"
Visar resultat 1 - 5 av 20 uppsatser innehållade orden personal nostalgia.
1. Exploring the Link Between Identity and Analogue Cameras
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : This research aims to explore how identity is shaped through the consumption of film cameras. Identity can be formed in numerous ways, through norms and values, social relationships, and much more. In the digital era, there is a lot of pressure on creating and maintaining identity quickly, as social media speeds up identity building practices. LÄS MER
2. Echoes of the past: A Qualitative Study on Personal and Historical Nostalgia and their Impact on Consumer Identity
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Thesis Purpose: The purpose of this study is to explore young consumers' identity creation in the context of nostalgic consumption and marketing. The study seeks to deepen the understanding of how young consumers construct their identities by exploring the impact of two forms of nostalgia, personal and historical. LÄS MER
3. Nostalgia as a Tool to Revitalize brands: a case study of the Barbie and Super Mario Bros films
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The purpose of the study is to explore the relationship between nostalgia, brand perception and brand community, aiming to provide insight in effectively revitalizing through brand extension. Further, we aim to assess whether a shift in brand perception is a prerequisite for brand revitalization. LÄS MER
4. Yearning for the Future: Exploring Forestalgia through Generation Z’s Experiences : An exploratory study on forestalgia experiences in upcoming video game title releases
Kandidat-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : Background: Nowadays nostalgia has become a staple within the marketers’ toolkit on grounds of the plethora of positive effects it has on consumers. It is however solely focused on memories and the individual’s yearning for the past. LÄS MER
5. A CHANGING SCENE: COVID-19 pandemic impacts on lives of travel economy stakeholders in Goa
Kandidat-uppsats, Göteborgs universitet/Institutionen för globala studierSammanfattning : This dissertation is based on two months of ethnographic fieldwork in North Goa, India. It concerns impacts of the COVID-19 pandemic on travel economy stakeholders, in relation to their perception of their living situations, both present and future. LÄS MER