Sökning: "Belk"

Visar resultat 1 - 5 av 16 uppsatser innehållade ordet Belk.

  1. 1. The Devil Wears (New) Prada

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Hanna Björkman; Elsa Spenninge; [2023]
    Nyckelord :identity projects; self-presentation; luxury fashion rental; Consumer Culture Theory; access-based consumption; luxury fashion; Impression Management; Social Distinction; the extended self; Business and Economics;

    Sammanfattning : In contemporary society, it is emphasised that ownership of clothing plays a crucial role in construction- and presentation of personal identities. With the rise of sustainable consumerism and the sharing economy, access-based consumption has emerged as a notable trend, offering individuals temporary access to non-exclusively owned clothing. LÄS MER

  3. 2. The Art of Shielding Luxury Brands: Defensive Strategies for Success

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Carl Oscar Frithiof; Stefan Karlsson; Arvid Vesterberg; [2023]
    Nyckelord :Brand image; luxury brands; automotive industry; defensive; symbolism; Business and Economics;

    Sammanfattning : Abstract Title: The Art of Shielding Luxury Brands: Defensive Strategies for Success Seminar date: 2023-06-01 Course: FEKH29, Degree Project Undergraduate level, Business Administration, Undergraduate level, 15 University Credits Points (UPC) Authors: Arvid Vesterberg, Oscar Frithiof and Stefan Karlsson Advisor: Jon Bertilsson Key words: Brand image, luxury brands, automotive industry, defensive, symbolism Research question: What methods and strategies do companies with luxury brands in the automotive industry use to protect their brand image? Purpose: The aim of this paper is to examine more deeply how companies in the automotive industry with luxury brands work to protect their brand image. Furthermore, the survey also aims to examine how these companies deal with potential threats to the brand image, as well as to increase awareness of the importance of protecting the brand image. LÄS MER

  4. 3. Echoes of the past: A Qualitative Study on Personal and Historical Nostalgia and their Impact on Consumer Identity

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Filippa Möller; Linnéa Wrobel; [2023]
    Nyckelord :Nostalgia; personal nostalgia; historical nostalgia; Consumer Culture Theory CCT ; Belk; Goffman; Holt; identity; identity myths; self-presentation; possessions; consumption; Business and Economics;

    Sammanfattning : Thesis Purpose: The purpose of this study is to explore young consumers' identity creation in the context of nostalgic consumption and marketing. The study seeks to deepen the understanding of how young consumers construct their identities by exploring the impact of two forms of nostalgia, personal and historical. LÄS MER

  5. 4. Why rent if you can buy? : Exploring Drivers of Collaborative Consumption and Communication Strategies for Consumer Behavior Change

    Master-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Författare :Andrea Wielath; [2023]
    Nyckelord :Keywords: Collaborative Consumption; Sustainable Consumption; Motivators; Environmental Communication; Thematic Analysis; In Depth Interviews;

    Sammanfattning : Collaborative Consumption is an economic model wherein consumers gain access to goods without acquiring ownership, for example through sharing, trading, swapping, or renting (Belk, 2014). This approach is often viewed as a means to enhance resource efficiency and transform the economy in a sustainable way (Botsman, 2013). LÄS MER

  7. 5. The authentic influential identity

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Annie Jeppsson; Emma Laurel Craven-Matthews; [2021]
    Nyckelord :identity construction; authenticity; social media influencers; Instagram; Belk; Goffman; Business and Economics;

    Sammanfattning : .... LÄS MER