Sökning: "persuasive strategies"

Visar resultat 1 - 5 av 61 uppsatser innehållade orden persuasive strategies.

1. 1. Dålig PR är bra PR. En kvalitativ intervjustudie om trovärdighet och förtroende för Public Relations

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Michaela Matsson Amneteg; [2023-11-17]
   Nyckelord :Public Relations; PR; trovärdighet; förtroende;

   Sammanfattning : Executive summary PR, short for public relations, has become a word associated with manipulation, propaganda and often characterized by low trust and low credibility according to research. Associating PR with lies or tricks is perceived to be a pattern, simultaneously PR practitioners are portrayed in popular culture as glamorous and social individuals. LÄS MER

3. 2. Interrupting prolonged sitting behavior with gamification: Mobile adaptation of the break reminder desktop app Liopep

   Kandidat-uppsats, Linköpings universitet/Institutionen för datavetenskap

   Författare :Angelica Caridad Hernandez Cerutti; [2023]
   Nyckelord :;

   Sammanfattning : The present work aims at guiding the design transition of the break reminder desktop application Liopep to a mobile platform. The goal is to improve and adapt the gamified intervention to address sedentary behavior at an organizational level. LÄS MER

4. 3. Constructing Heroes and Villains : Identifying Narratives in the Ukrainian Defence’s Social Media Presence

   Kandidat-uppsats, Uppsala universitet/Statsvetenskapliga institutionen

   Författare :Lydia Holmén; [2023]
   Nyckelord :digital diplomacy; nation branding; security branding; narrative; security narrative;

   Sammanfattning : This paper examines the narratives that Ukraine is telling through their official Defence of Ukraine account on X, and what the implications of those narratives are. At the time of this study, a conflict is taking place in Ukraine after the invasion of Russia on Ukrainian territory. LÄS MER

5. 4. EcoBot : study design and development of a persuasive FSM-free Chatbot for energy saving

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Francesco Milano; [2023]
   Nyckelord :chatbot; context management; persuasive strategies; domestic energy saving; smart appliances; sustainability.; chatbot; kontexthantering; övertygande strategier; hushållsenergibesparing; smarta apparater; hållbarhet;

   Sammanfattning : This study presents the development and evaluation of a conversational agent, EcoBot, designed to inform users about their energy habits and persuade them to save more energy when at home, to help fight climate change and energy waste. To reach this goal, three persuasion strategies were first identified: Feedback, to give users personalized suggestions based on their habits, Goal Setting, to set and track consumption goals for the user’s domestic appliances, and Social Comparison, to compare the user’s consumption with that of others. LÄS MER

7. 5. Fintech: a more motivating way of saving money? : Persuasive design in Fintech

   Master-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Amanda Löwgren; [2023]
   Nyckelord :;

   Sammanfattning : The use of financial technology (fintech) apps has proven effective in improving people's confidence and ability to manage personal finances, offering innovative solutions and lowering costs for customers. Fintech apps employ persuasive design strategies to encourage users to save money, providing tips, comparison features, and visual feedback on progress. LÄS MER