Sökning: "sme digital sales"

Visar resultat 1 - 5 av 9 uppsatser innehållade orden sme digital sales.

1. 1. How important are digitalization and social media for an internationalization process in present time? : A qualitative study based on Swedish SME companies

   Master-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

   Författare :Vida Gustavsson Ramnebrink; [2023]
   Nyckelord : internationalization SME-companies social media “digitalization” “relations”;

   Sammanfattning : The internationalization processes of entrepreneurship have long been a topic that has interested both entrepreneurs and researchers. In today's society with digitalization tightly integrated in our society, and with the SME business's wide range of e-stores, this study examines the importance of digitization and the use of social media in an internationalization process for Swedish SME businesses. LÄS MER

3. 2. Digitalization of the sales process : Leveraging digital sales and marketing tools to increase time effectiveness of multinational SMEs

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Samuel Taawo; Oskar Myhr; [2021]
   Nyckelord :SME digitalization sales internationalization marketing B2B effectivity;

   Sammanfattning : Internationalizing small and medium sized enterprises are limited in resources in comparison to larger enterprises. Through digitalization, smaller sales organizations have been presented with tools to enable the sales representatives to use time more effectively and focus on reaching organizational goals. LÄS MER

4. 3. The opportunities of SMEs in the context of digital business : A qualitative study in the COVID-19 era

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Liqaa Aladhadh; [2021]
   Nyckelord :Internationalization; SMEs; Digitalization; Business Opportunities; COVID-19; Digital Business.;

   Sammanfattning : Research Purpose: The purpose of this paper is to identify the opportunities that COVID-19 crisis has created for SMEs, in particular those involving digital technologies. I also describe and how SMEs can improve their functionality, efficiency accessibility and sales by using these technologies for internationalization. LÄS MER

5. 4. Customer Involvement in the Product DevelopmentProcess at an SME Digital Business Platform

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :ASTRID INGELS; YLVA SANNERUD; [2021]
   Nyckelord :User involvement; Customer Satisfaction; User research; Product development processes; Software development processes; Platform business; Användarinvolvering; Kundnöjdhet; Användarundersökning; Produktutvecklingsprocesser; Mjukvaruutvecklings-processer; Plattformsföretag;

   Sammanfattning : Some of the world’s most valuable companies today are platform businesses. Both smaller and larger companies are turning their product and service development from a linear developmentapproach to a platform approach. LÄS MER

7. 5. Factors Influencing E-commerce Usage within Internationalisation : A study of Swedish small and medium-sized fashion retailers

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Ngoc Anh Minh Luong; Liangqi Wang; [2019]
   Nyckelord :Factors; E-commerce; sales channels; Internationalisation; Uppsala model; psychic distance; SMEs; fashion retailers; Sweden fashion industry;

   Sammanfattning : Purpose − Previous research has shown that Swedish Small-and-Medium enterprises (SMEs) have a relatively low level of digital maturity when it comes to export, thus limiting growth potential in international markets. This study aims at investigating this phenomenon with a focus on e-commerce, as it is among the top digital channels that have a large impact on international expansion. LÄS MER