Sökning: "thesis in brand strategic management"
Visar resultat 11 - 15 av 60 uppsatser innehållade orden thesis in brand strategic management.
11. Case Competitions as a Tool to Build Brands and Reputation
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Aim: We aim to broaden the view and the understanding of what a case competition is and how it can be used beyond its use as an educational method of teaching and learning. More specifically, the purpose is to explore the phenomenon of case competitions as a branding tool from a strategic brand management perspective. LÄS MER
12. Case Events as an Employer Branding Initiative
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: To obtain an understanding of the phenomenon of case events in employer branding context. The emphasis is two-sided: to comprehend why companies organize and why students attend these events. Methodology: We executed a qualitative single case study with an abductive approach. LÄS MER
13. ”Palla spela en roll varje dag” - En kvalitativ studie om bloggares personliga varumärke ur ett socialpsykologiskt perspektiv
Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : “Why bother playing a role everyday” A qualitative study about bloggers’ personal brand from a social psychological perspective. Due to the growth of social media and the digitalization of society, personal branding has become an unavoidable action the last decade. LÄS MER
14. Säkerhetsarbetet inom nattlivs- och evenemangsbranschen : Arbetssättet på strategisk nivå
Master-uppsats, Karlstads universitet/Fakulteten för hälsa, natur- och teknikvetenskap (from 2013)Sammanfattning : Bakgrund: Sociala tillställningar som barer, restauranger och evenemang utgör miljöer med folkansamlingar. Studerat ur ett säkerhetsperspektiv utgör miljöer med folkansamlingar en fara, likt andra platser, men en gemensam faktor är mycket folk vid ett och samma tillfälle. LÄS MER
15. What is all the fuzz about? A FMCG brand portfolio case study of formalisation in the front end of innovation
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: What is all the fuzz about? A FMCG brand portfolio case study of formalisation in the Front End of Innovation. Date of the seminar: 23 May 2017 Course: ENTN39 Master ́s Corporate Entrepreneurship and Innovation Internship and degree project (Master ́s thesis 15 ECTS) Authors: Mink Kempen and My Magnusson Supervisor: Joakim Winborg Examiner: Ass. LÄS MER