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  1. 1. Personalizing the post-purchase experience in online sales using machine learning.

    Master-uppsats, KTH/Optimeringslära och systemteori

    Författare :Nganga Kamau; Dylan Dehoky; [2021]
    Nyckelord :Personalization; Upselling; Optimization; Machine learning; Binary classification; Gra-dient boosting; Deep learning; Supervised learning; Imbalanced data; Personifiering; Merf¨ors¨aljning; Optimering; Maskininl¨arning; Bin¨ar klassificering; Gra-dient boosting; Djupinl¨arning; ¨Overvakat l¨arande; Obalanserad data.;

    Sammanfattning : Advances in machine learning, together with an abundance of available data has lead to an explosion in personalized offerings and being able to predict what consumers want, and need without them having to ask for it. During the last decade, it has become a multi billion dollar industry, and a capability upon many of the leading tech companies rely on in their business model. LÄS MER