Sökning: "Anna Kälebo Johansson"

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  1. 1. Looking Ahead: The Future of the Offline Channel for Digital-born Retailers

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Anna Kälebo Johansson; Michelle Malmström; [2023]
    Nyckelord :Fashion retailing; E-commerce; Offline channels; Virtual shopping; Price image; Billboard effect; Customer acquisition cost; Retail death;

    Sammanfattning : During recent years, there has been a significant increase in e-commerce and the demand for it among customers. It has become imperative for new fashion retailers to have a digital presence, and the outbreak of Covid-19 has further accelerated this trend, amplifying the importance of having a presence online. LÄS MER