Sökning: "Virtual shopping"
Visar resultat 1 - 5 av 40 uppsatser innehållade orden Virtual shopping.
1. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. LÄS MER
2. Exploring the Potential of Virtual Reality Shopping for Furniture : A Comparative Study with Web-based Retail
Master-uppsats, Linköpings universitet/Institutionen för teknik och naturvetenskapSammanfattning : Today there are two main ways of shopping; on a website or in a physical store, and each of them comes with its own benefits and downsides. A prototype for a store in virtual reality (VR) was created to take advantage of the unique aspects of VR, it created a shopping experience that is an improvement over web stores and has some advantages over physical stores too. LÄS MER
3. Exploring Consumers' Perception of the Use of Virtual Reality (VR) for Fashion Shopping
Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleSammanfattning : As technology continues to rapidly develop, the realization of Virtual Reality (VR) stores is coming into view for various businesses and industries. As customers today are becoming more aware of their purchasing behaviour and the impact their products have on the environment, it puts pressure on the fashion industry to meet these requirements and needs by developing or adopting new technologies to their practices. LÄS MER
4. Looking Ahead: The Future of the Offline Channel for Digital-born Retailers
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : During recent years, there has been a significant increase in e-commerce and the demand for it among customers. It has become imperative for new fashion retailers to have a digital presence, and the outbreak of Covid-19 has further accelerated this trend, amplifying the importance of having a presence online. LÄS MER
5. Utvecklingen av Omnichannel inom detaljhandeln : En kvalitativ fallstudie av hur två större aktörer inom svensk detaljhandel ser på sina utvecklingsresor mot ett fullt utvecklat ekosystem för Omnihandel
Magister-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)Sammanfattning : Detaljhandeln har under de senaste åren genomgått en genomgripande förändring och shopping har idag fått en helt annan innebörd än tidigare. Kundresan är inte längre en linjär process, utan är snarare ett ekosystem av olika försäljningsställen och kontaktvägar genom vilka kunden rör sig fritt mellan olika kanaler. LÄS MER