Sökning: "Price image"

Visar resultat 1 - 5 av 159 uppsatser innehållade orden Price image.

  1. 1. The Power of trust : Exploring what influences consumer trust in environmental sustainability claims.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Caesar Friberg Jonsson; Anton Barrklint; Max Åkerberg; [2023]
    Nyckelord :;

    Sammanfattning : Background: Environmental sustainability claims refers to communications made by companies about their improved environmental performance. Improved environmental performance can for example be a company claiming to emit less carbon dioxide or climate compensating the consumer's purchase. LÄS MER

  3. 2. Role of CSR and Brand Image : A qualitative study on IKEA

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Arefa Islam; [2023]
    Nyckelord :Corporate social responsibility CSR ; Brand; Brand Image; Purchase intention.;

    Sammanfattning : Purpose                                                           The primary objective of this study is to make     theoretical advancements and practical insights for companies aiming to strengthen  enhance their brand image through the implementation of CSR initiatives.. LÄS MER

  4. 3. Learning Embeddings for Fashion Images

    Master-uppsats, Linköpings universitet/Datorseende

    Författare :Simon Hermansson; [2023]
    Nyckelord :Computer Vision; Machine Learning; Image Retrieval; CLIP; Masked Autoencoders MAE ; Vision Transformers; Image Captioning; Price Prediction; AI for Fashion;

    Sammanfattning : Today the process of sorting second-hand clothes and textiles is mostly manual. In this master’s thesis, methods for automating this process as well as improving the manual sorting process have been investigated. LÄS MER

  5. 4. The role of customer-based brand equity in the direct-to-consumer business model

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lara Stahl; Elsa Dardeau; Paul Joubert; [2023]
    Nyckelord :D2C; direct-to-consumer business model; customer-based brand equity; perceived brand quality; brand awareness; brand image; brand uniqueness; Business and Economics;

    Sammanfattning : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. LÄS MER

  7. 5. Pushing Boundaries? Artists' worldview in the AI era from a relational work perspective

    Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Alina Dumea; Heejae Jun; [2023]
    Nyckelord :relational work; generative AI; Image generator; visual artists; moral gatekeeper; precarity; passion; creative industries; creative class; artwork; creative worker; Social Sciences;

    Sammanfattning : The thesis discusses how visual artists negotiate the boundaries between their own creative work and AI-aided work, how they establish boundaries with other artists who use AI, and How the relationship between visual artists and clients is mediated in the market with the rising popularity of AI tools. The study found that most artists negotiate meanings to take a stance and, more often than not, are open to using AI if it becomes more ethical and transparent. LÄS MER