Sökning: "brand image"

Visar resultat 1 - 5 av 814 uppsatser innehållade orden brand image.

  1. 1. ATT SE VÄRLDEN I ETT DANSANDE K En multimodal socialsemiotisk analys av Kungsbacka Teaters profil

    Master-uppsats, Göteborgs universitet/Institutionen för filosofi, lingvistikoch vetenskapsteori

    Författare :Pauliina Arvidsson; [2019-09-06]
    Nyckelord :Social semiotics; multimodality; brand; corporate identity; public sector;

    Sammanfattning : To examine the semiotic resources that constitute the multimodal corporate identity of Kungsbacka Theater, specifically as expressed as signs in threeexamples: the front page and the first spread of the theater program for spring 2019 as well as the homepage of the theater’s website. The study finds that, in the examples analyzed, the signs are primarily expressed through the modes of shape, color, typography, writing and moving image. LÄS MER

  3. 2. The role of Networking in Internationalization - The case of Swedish fashion firms’ internationalization

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Melina Amel Sayyah; Karl Rydberg; [2019-08-08]
    Nyckelord :Networks; Networking; Internationalization; Foreign market entry; Fashion firms; Fashion industry; Sweden;

    Sammanfattning : MSc in International Business and Trade.... LÄS MER

  4. 3. Hur påverkas idrottsvarumärken av sponsoravtal med spelbolag? : En komparativ studie mellan Linköping HC och Brynäs IF

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi; Södertörns högskola/Företagsekonomi

    Författare :Michael Corsini; Charlie Edman; [2019]
    Nyckelord :brand; sponsorship; sports; gambling; Betsson; Bauhaus; Linkoping HC; Brynas IF; SHL; varumärke; sponsring; idrott; spelbolag; Betsson; Bauhaus; Linköping HC; Brynäs IF; SHL;

    Sammanfattning : Today' s Sport organizations faces many challenges; they are to compete not just only on the pitch but also in many other fields. The commercialization of sports has contributed to that these sport organizations has evolved to be more like a regular company rather than just a non-profit sport team. LÄS MER

  5. 4. Miljömärkt

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Catharina Alwén; [2019]
    Nyckelord :Ecolabelling; Svanen; EU Ecolabel;

    Sammanfattning : This Study researches how brand awareness affects the brand equity of environmental labels. The two governmental ecolabels in Sweden, Svanen and EU Ecolabel are the objects studied. Svanen is the official Nordic ecolabel and EU Ecolabel is the official label in the European Union. LÄS MER

  7. 5. The fake-real or the real-fake? : En bild- och innehållsanalys om Lil Miquela, Kenza och Johanna E. Olsson på Instagram

    Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

    Författare :Oliver Dahle; Ellen Olsson; [2019]
    Nyckelord :Influencer; Virtuality; Reality; Hyperreality; Representation; Identity; Instagram Influencer; Virtualitet; Verklighet; Hyperrealitet; Identitet; Instagram; Cultural Sciences;

    Sammanfattning : The purpose of this bachelor thesis, The fake-real or the real-fake? An image and content analysis about Lil Miquela, Kenza and Johanna E. Olsson on Instagram, is to make an qualitative analysis of influencers which is in a unclear state between reality and virtuality. LÄS MER