Sökning: "brand image"

Visar resultat 1 - 5 av 902 uppsatser innehållade orden brand image.

  1. 1. Brand negotiations in Video Game Communities - An exploratory study analysing community-made discourses in video game brands and how they shape the brand image

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Christian Möller; [2020-06-23]
    Nyckelord :;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  2. 2. Brand Management and Artificial Intelligence - A World of Man Plus Machine - A qualitative study exploring how Artificial Intelligence can contribute to Brand Management in the B2C sector

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Carolina Agersborg; Isabella Månsson; Emelie Roth; [2020-06-23]
    Nyckelord :Brand Management; B2C Brands; Artificial Intelligence; AI Applications;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  3. 3. Food retailers’ sustainable brand image - exploring the barriers and challenges of implementing sustainability strategies in grocery stores

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Sam Gharakhani; Andreas Utberg; [2020-06-23]
    Nyckelord :Sustainability; Brand Image; Food Retailing; Grocery Stores; Corporate Strategy Implementation; Strategic Activities; Motives; Challenges; Barriers;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  4. 4. Brand Extensions of Authentic Brands - An explorative study of consumers’ perceptions

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Max Beckers; Martinus Alexander Koolen; [2020]
    Nyckelord :Brand authenticity; brand extensions; brand identity; brand image; brand equity; Business and Economics;

    Sammanfattning : The purpose is to explore the phenomenon of authentic brands extending into other categories in order to identify how this may affect the image of the brand and its authenticity.... LÄS MER

  5. 5. French Business Schools’ reaction towards the increasing need of CSR and its impact on brand image. : A qualitative study on the French Business Schools’ behaviour towards CSR and brand image.

    Magister-uppsats, Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Författare :Clémence Loudiere; Justine Tessier; [2020]
    Nyckelord :CSR; Education; firm; Business school; sustainability; Brand image;

    Sammanfattning : The researchers in this study wanted to focus on Business Schools by using management and marketing knowledge. Therefore, the most attractive subject for them was the link between CSR, Business schools and Brand image. LÄS MER