Sökning: "direct-to-consumer business model"
Hittade 5 uppsatser innehållade orden direct-to-consumer business model.
1. DIRECT-TO-COMSUMER MODEL IN THE AUTOMOTIVE INDUSTRY The impact of transition to a direct-to consumer business model by an incumbent manufacturer on its retailers: a case study of Volvo Cars
Master-uppsats, Institutionen för tillämpad informationsteknologiSammanfattning : Digitalisation has enabled and shown the opportunity to car manufacturers. They are transforming themselves and a by-product of change is the transformation of their business model. Digital technologies have enabled manufacturers to connect directly with consumers. LÄS MER
2. The role of customer-based brand equity in the direct-to-consumer business model
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. LÄS MER
3. The Impact of Patient Fees on Demand for Direct-to-Consumer Telemedicine - A Difference-in-Differences Approach
Magister-uppsats, Lunds universitet/Nationalekonomiska institutionenSammanfattning : This paper analyzes if patients’ demand for Direct-to-Consumer Telemedicine (DCT) providers is affected by a change in patient fees. The paper utilizes a natural experiment when the patient fee increased for patients in Region Stockholm using one DCT provider but remained unchanged for other DCT providers. LÄS MER
4. Direct to Consumer Business Model : Establishing Guidelines for Online D2C Customer Experience
Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetSammanfattning : The main objective of this study was to contribute to direct-to-customer (D2C) companies on the Swedish market by establishing guidelines. Despite the growing use of the model, there is meager research of its success factors. Through the investigation of the apparel and aligned industry, customer insights of components were collected. LÄS MER
5. The blueprint on how to achieve sustainable growth in an emerging DTC company
Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)Sammanfattning : In recent years, the direct-to-consumer business (DTC) has become an increasingly popular way for companies to conduct their business. A large part of why companies choose to build a business based on DTC is for the consumer data they get access to. LÄS MER