Sökning: "Arefa Islam"

Hittade 1 uppsats innehållade orden Arefa Islam.

1. 1. Role of CSR and Brand Image : A qualitative study on IKEA

   Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Arefa Islam; [2023]
   Nyckelord :Corporate social responsibility CSR ; Brand; Brand Image; Purchase intention.;

   Sammanfattning : Purpose                                                           The primary objective of this study is to make     theoretical advancements and practical insights for companies aiming to strengthen  enhance their brand image through the implementation of CSR initiatives.. LÄS MER