Sökning: "Huihao Lu"

Hittade 2 uppsatser innehållade orden Huihao Lu.

1. 1. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Huihao Lu; Yating Zheng; [2023]
   Nyckelord :Short-form video advertising; impulsive purchase intention; emotional response; Business and Economics;

   Sammanfattning : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. LÄS MER

3. 2. How to Navigate Societal Change by Sticking to your Guns? An exploratory case study of Patagonia

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Ioannis Diakoulakis; Huihao Lu; Arantxa Rufrancos Luna; [2022]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER