Sökning: "Billboard effect"

Hittade 5 uppsatser innehållade orden Billboard effect.

  1. 1. Looking Ahead: The Future of the Offline Channel for Digital-born Retailers

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Anna Kälebo Johansson; Michelle Malmström; [2023]
    Nyckelord :Fashion retailing; E-commerce; Offline channels; Virtual shopping; Price image; Billboard effect; Customer acquisition cost; Retail death;

    Sammanfattning : During recent years, there has been a significant increase in e-commerce and the demand for it among customers. It has become imperative for new fashion retailers to have a digital presence, and the outbreak of Covid-19 has further accelerated this trend, amplifying the importance of having a presence online. LÄS MER

  3. 2. Did Modern Media Kill the Superstar?

    Master-uppsats, Lunds universitet/Nationalekonomiska institutionen

    Författare :Simon Andersson; [2016]
    Nyckelord :Superstar effect; the Long Tail; consumer behaviour; economics; modern media; digital media; music consumption; Billboard; word of mouth; transaction cost economics; uncertainty; bundling; unbundling; Business and Economics;

    Sammanfattning : This thesis will examine the increased amount of information made available through modern media, and how this affects the diversity in consumption. The thesis will focus on how diversity in music consumption has evolved over the years. LÄS MER

  4. 3. Superstars and genre artists: spillover effects in the recorded music industry

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Magnus Arén; Marcus Sebek; [2015]
    Nyckelord :cultural industries; stars; genres; spillover effects; recorded music industry;

    Sammanfattning : The superstars of the recorded music industry are not only some of the most well- known and admired people in the world, they are the strategic backbone of the industry. Research has mostly focused its attention on stars in isolation, or as the key component of a risk-minimizing portfolio of artists. LÄS MER

  5. 4. A Billion Reasons to Sell Africa - A Kenyan Case Study

    Master-uppsats, Malmö högskola/Fakulteten för kultur och samhälle (KS)

    Författare :Jackie Christie; [2014]
    Nyckelord :Africa; Kenya; Advertising; Semiotics; Billboards; Africa Rising;

    Sammanfattning : ‘Africa Rising’ is an ideology which is gaining increasing traction and momentum amongst economists, analysts and those who would wish to present a positive perspective on the continent’s future.Advertising, more than any other mass media platform stratifies its audience along patterns of consumption and as such manipulates, underlines and marks social difference in ways which are now so embedded as to be commonplace. LÄS MER

  7. 5. Who's there? - A quantitative study of the impact of the social context on advertising effectiveness

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Frida Fogström; Malin Sundqvist; [2013]
    Nyckelord :Dissociative groups; Third-person effect; Social context; Symbolic consumption; Advertising effectiveness;

    Sammanfattning : In this thesis the impact of the social context on advertising effectiveness is investigated. This was done by comparing how two different social contexts affected people's perceptions of an advertisement. The contexts were based on reference group theory. A quantitative laboratory experiment was conducted. LÄS MER