Sökning: "Advertising"

Visar resultat 1 - 5 av 1422 uppsatser innehållade ordet Advertising.

  1. 1. The Future of Scent as Trademarks in the European Union - A comparative study of the challenges and possibilities for protection of olfactory signs in the European Union and the United States

    Magister-uppsats, Göteborgs universitet/Juridiska institutionen

    Författare :Robin Klingberg; [2019-06-11]
    Nyckelord :;

    Sammanfattning : As the uses and functions of trademarks changes, the type of sign considered trademarks changes as well. Today, many would consider sound jingles or even colors as obvious choices in a successful marketing strategy. Though somewhat lurking in the shadows for at least three decades, olfactory signs have yet to reach their breakthrough. LÄS MER

  2. 2. Casino Royale : Brand Avoidance and Advertising Among Generation Y in Sweden

    Magister-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Julia Henriksen; Malin Hornebrant; [2019]
    Nyckelord :;

    Sammanfattning : Background:  Online casinos are rising in popularity, and the number of people in Sweden who gambled online in 2018 is an all-time high. At the same time, the amount of money that online casinos spend on advertisements is also at an all-time high. LÄS MER

  3. 3. Ut med det gamla, in med det nya?

    Kandidat-uppsats, Malmö universitet/Teknik och samhälle

    Författare :Veronica Dahlberg; Alexander Liderås; [2019]
    Nyckelord :Annonsering; Tryck; Dagstidningar; digitala upplagor; medietekniska aspekter; marknadsföring;

    Sammanfattning : Under senare tid har mediekonsumtionen sjunkit drastiskt för de tryckta dagstidningarna, medan de digitala upplagorna har ökat i samma fart. Följande studie granskar därmed skillnader i annonseringen mellan den tryckta kontra digitala upplagan i dagstidningarna Aftonbladet, Svenska Dagbladet, Expressen och Dagens Nyheter. LÄS MER

  4. 4. Seaweed is Sexy : The consumption and utilisation of seaweed throughout British history and the marketing that surrounds it

    Master-uppsats, Uppsala universitet/Institutionen för arkeologi och antik historia

    Författare :Rhianna Rees; [2019]
    Nyckelord :Seaweed. Algae. Marketing Theory. History. Environmental. Advertising. Blue Economy.;

    Sammanfattning : Damp, rotting, smelly, rising from the depths, washed up on shorelines. Seaweed (or Macroalgae) has transitioned over time in its position and uses within the British Isles; as discussed in the thesis it has undergone an evolution from its historical use as a source of food in times of desperation, to the superfood it is lauded as today. LÄS MER

  5. 5. Varningstexter i spelreklam: En experimentell studie om effekter av varningstexter i reklam för onlinecasinon

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Josefine Fellbom; Maja Förberg; [2019]
    Nyckelord :Warning; Online casino; Advertising for online casinos; Gambling;

    Sammanfattning : The rising amount of advertising for online casinos, as well as its often aggressive and provocative message, has contributed to a general debate among the Swedish public to curb advertising for the product category. One alternative to increase the extent to which the advertising is moderate involves the use of warnings in advertisements. LÄS MER