Sökning: "Anne-gaëlle Calmès"

Hittade 1 uppsats innehållade orden Anne-gaëlle Calmès.

  1. 1. Advertising and the role of gender : A study of Sweden,France and Spain magazine advertisements

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Marta Alonso Rodríguez; Anne-Gaëlle Calmès; [2016]
    Nyckelord :Advertising; gender roles; magazine advertisements; content-analysis; Spain; France; Sweden;

    Sammanfattning : The gender portrayals study aims to understanding how the roles of men and women are portrayed in magazine advertisements. This has been an issue investigated over the past decades as companies try to achieve a higher level of sales of their products and services and the gender issue influences in how this companies plan one advertising program or another. LÄS MER