Sökning: "Annie Bennesved"

Hittade 1 uppsats innehållade orden Annie Bennesved.

  1. 1. Source of Information & Credibility of Information's impact on Customer Online Trust : In the context of non-testable, non-returnable products online

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Michaela Fransson; Annie Bennesved; [2023]
    Nyckelord :Source of information; credibility of information; customer online trust; online shopping; D2C;

    Sammanfattning : Designing a good customer relationship is important for a company to function and trust plays a major role when building customer relationships. The importance of this becomes more highlighted in the context of non- testable, non-testable products online since the customer cannot evaluate anything physically beforehand. LÄS MER