Sökning: "customer online trust"
Visar resultat 1 - 5 av 119 uppsatser innehållade orden customer online trust.
1. Digitaliseringens påverkan på kundrelationer: En jämförande studie mellan banken och dess kunders perspektiv.
Kandidat-uppsats, Linköpings universitet/FöretagsekonomiSammanfattning : Digitaliseringsfenomenet har inneburit ett ändrat kundbeteende gällande hur kunder numera väljer att hushålla och förvalta sin ekonomi. I och med det ändrade kundbeteendet väljer banker att distribuera många av deras finansiella tjänster digitalt. LÄS MER
2. Orchestrating the service encounter in a digital era: How the presence of a greeting online service agent affects customers' experience of visiting a home electronics e-store
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : The service encounter is to an increasing extent being transported to an online context. Companies are more and more often trying to create an initial point of contact when a customer enters a website. LÄS MER
3. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context
Master-uppsats, Umeå universitet/FöretagsekonomiSammanfattning : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. LÄS MER
4. Det är Lugnt, vi tar det Klarna! : A Qualitative Study of Gen Z’s Purchase Intentions for Fashion Using BNPL in an online and in-store context.
Magister-uppsats,Sammanfattning : Abstract Background: The evolution of technology has transformed the way we shop, with BNPL services like Klarna and Qliro gaining popularity among consumers. This form of short-term financing offers flexibility by allowing customers to either pay later or divide their costs into interest-free installments. LÄS MER
5. Source of Information & Credibility of Information's impact on Customer Online Trust : In the context of non-testable, non-returnable products online
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : Designing a good customer relationship is important for a company to function and trust plays a major role when building customer relationships. The importance of this becomes more highlighted in the context of non- testable, non-testable products online since the customer cannot evaluate anything physically beforehand. LÄS MER