Sökning: "Xian Li"

Hittade 3 uppsatser innehållade orden Xian Li.

  1. 1. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Xian Li; [2023]
    Nyckelord :Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

    Sammanfattning : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. LÄS MER

  3. 2. Social media use in science-based entrepreneurship : A qualitative study of Swedish science-based entrepreneurial firms utilizing social media in the initial stage of venture development

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Svante Zachrisson; Xian Li; [2022]
    Nyckelord :science-based entrepreneur; social media;

    Sammanfattning : This degree project examines the role of social media for science-based entrepreneurial firms in the initial stage of the venture. Social media in entrepreneurship is an emerging phenomenon that has gotten increased attention from scholars. LÄS MER

  4. 3. A Comparative Study of Value in Agile Software Development Organizations

    Master-uppsats, Blekinge Tekniska Högskola/Institutionen för programvaruteknik

    Författare :Xian Li; Qian Cao; [2017]
    Nyckelord :Value; Agile Software Development; Replication; Similarities and Differences;

    Sammanfattning : Context. Agile software development mainly focuses on value creation, and the first principle of theAgile Manifesto is to deliver a valuable software to customers. In spite of the great significance of value,there are few studies investigated what value is from the perspective of industry practitioners. Objectives. LÄS MER