Sökning: "Customer relationship initiation"

Visar resultat 1 - 5 av 8 uppsatser innehållade orden Customer relationship initiation.

1. 1. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

   Master-uppsats, Umeå universitet/Företagsekonomi

   Författare :Xian Li; [2023]
   Nyckelord :Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

   Sammanfattning : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. LÄS MER

3. 2. Assessing critical success factors (CSFs) for a supplier in a relationship-driven B2B-market

   Master-uppsats, KTH/Industriell Management

   Författare :ALEXANDER KASSEM; LIAM JAFAR HAKIM; [2016]
   Nyckelord :Supply Chain Management; Customer Relationship Management; Disintermediation; Network;

   Sammanfattning : It is necessary for firms to consider and understand sales and buying processes to improve relationship initiation and accommodate the buyers and end-customers. Relationships within the supply chain enable firms to access beneficial abilities to overcome challenges and complexities of new products, shrinking time to market, capital intensities and thus meeting competitive challenges. LÄS MER

4. 3. E-marketing - ett modernt kommunikationsverktyg : En studie som presenterar alternativa marknadsföringsåtgärder

   Kandidat-uppsats, Institutionen för samhällsvetenskaper

   Författare :Ludvig Gårdebäck; Magnus Lannehed; [2013]
   Nyckelord :e-marketing; digital marketing cycle; SEO; customer relationship; alternative marketing procedures; e-marketing; sökmotoroptimering; kundrelationer;

   Sammanfattning : Background: The use of digital marketing channels during the last years has increased significantly, especially the use of marketing on the Internet. Hence the communication chart of marketing has been redrawn. The technological development has had a major impact on the marketing discipline. LÄS MER

5. 4. Panos Emporio, Extending the Brand

   Magister-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

   Författare :Mona Hashemi; Hadeel Hajem; [2012]
   Nyckelord :brand image; brand identity; brand equity; brand extension; horizontal brand extension; costumer attitudes; loyalty;

   Sammanfattning : Brands have for a long time been used to identify and distinguish organizations, companies and products, it can be compared to as the soul of a company. A brand extension is a clear channel for product innovation, which can be a powerful tool to hold a competitive advantage. LÄS MER

7. 5. Impact of Customer Relationship Management on Product Innovation Process

   Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

   Författare :Yelin Li; Thu Sang Nguyen Thi; [2012]
   Nyckelord :customer relationship management CRM ; product innovation;

   Sammanfattning : In marketing, the common view is that customer relationships enhance innovativeness. Regularly it involves doing something new or different in response to market conditions. However, previous studies have not addressed how customer relationship management (CRM) plays its role in product innovation process. LÄS MER