Sökning: "loyalty"

Visar resultat 1 - 5 av 1398 uppsatser innehållade ordet loyalty.

  1. 1. Understanding The Business Value Of Customer Data From Connected Services - An exploratory case study of what business value an emerging automotive OEM can create from customer data generated by connected services

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Clara Segerstedt; Jessica Svedberg; [2021-07-09]
    Nyckelord :business value; value creation; customer data; connected services; vehicle connectivity;

    Sammanfattning : The rapid development of connectivity accelerated by a myriad of emerging technologies contribute to an ever-growing volume of data in which companies have realized the need for, and value of, becoming data-driven. Data, and more specifically, customer data, is thus a promising area for transforming insights into actions which identifies new value creation opportunities to enhance business performance. LÄS MER

  2. 2. The Customer Journey of Electric Vehicles in The South Korean Market

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Johanna Back; Olivia Svensson; Pauline Weiler; [2021-06-23]
    Nyckelord :Electric Vehicles; Customer Journey; South Korea; Touch Points;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  3. 3. Imitation eller skapelse

    Kandidat-uppsats, Göteborgs universitet/Institutionen för språk och litteraturer

    Författare :Vincent Rodin; [2021-03-09]
    Nyckelord :japanska; svenska; översättningq; skönlitterature;

    Sammanfattning : The aim of this study was to compare four original Japanese books with theircorresponding translations in Swedish, using the following questions; are thetranslations semantic or communicative? And in what way does this manifestitself in the translations. Second, why do the translator choose respectivemethod and what consequences does that bring the translation? This study wasconducted using Newmark’s theories regarding semantic and communicativetranslation theory, whereas the semantic translation shows loyalty to the authorand the communicative to the readership. LÄS MER

  4. 4. Militärt agerande under arabiska våren. En litteraturstudie av Egypten, Syrien och Tunisien

    Kandidat-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

    Författare :Vilmer Lunneblad; [2021-02-16]
    Nyckelord :;

    Sammanfattning : During late 2010 and early 2011 many countries in the Middle East and North Africa were subjected to massive popular uprisings against the regimes. The protests that started in Tunisia soon spread over the entire region. Despite developing in a similar way the protests have had different results. LÄS MER

  5. 5. Hotellbranschens längtansfulla intryck : En kvalitativ studie om den digitala sinnesmarknadsföringenoch varumärkesutveckling i hotellbranschen

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Rosna Hasan; Jessica Hedström; Johanna Rannebjer; [2021]
    Nyckelord :Varumärkesupplevelse; varumärkeslojalitet; multisensorisk stimuli; sinnesmarknadsföring; digital marknadsföring; storytelling;

    Sammanfattning : The digital world is developing and due to the development the hotel industry has neededto advance their digital development. The purpose of this study is to analyze how thehotel industry is working with multisensory marketing to create stimuli by interplayingthe human senses. LÄS MER