Sökning: "attitude"

Visar resultat 1 - 5 av 7891 uppsatser innehållade ordet attitude.


    Kandidat-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

    Författare :Måns Mattsson; [2024-03-18]
    Nyckelord :Etnisk konkurrens; Invandring; Group threat-teorin; Haloeffekten; Social marginalisering; Fördomar;

    Sammanfattning : This paper aims to study the applicable nature of the haloeffect-hypothesis, built from theories regarding ethnic competition and the group threat theory in modern day Sweden, as an answer to the growing support for political parties in western Europe that can by definition be considered right-wing and are preaching anti-immigration sentiments. Sweden is the optimal country for an analysis of this kind relating to the European level, due to its recent demographical shift and due to the rise of the Sweden Democrats in line with other, larger and more central western European countries displaying similar tendencies. LÄS MER

  2. 2. BETTER SAFE THAN SORRY? En kvantitativ studie om sambandet mellan uppfattningar om hot och inställning till Nato, mot bakgrund av Rysslands invasion av Ukraina 2022

    Kandidat-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

    Författare :Olivia Richard; [2024-03-18]
    Nyckelord :Nato; utrikespolitik; politiska attityder; internationella kriser; hotuppfattningar; Rysslands invasion av Ukraina NATO; foreign policy; political attitudes; international crisis; threat perceptions; Russian invasion of Ukraine;

    Sammanfattning : The Russian invasion of Ukraine in 2022 has not only altered the security landscape in Europe but also raised questions about NATO. According to scholars, the war has contributed to great concerns about the future of Europe, about defense and safety. LÄS MER

  3. 3. "DE VILLE JU VÄCKA KÄNSLOR, JA, OCH DET FUNKADE”. En kvalitativ studie om visuell storytelling ur ett mottagarperspektiv

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Pol Almirall Sola; Tindra Örnroth; [2024-03-11]
    Nyckelord :Storytelling; visuell kommunikation; visuell storytelling; narrativ teori; scheman; dynamisk uppmärksamhetsteori; teorin för visuellt framträdande faktorer; reklamfilm;

    Sammanfattning : In a constantly and rapidly developing world where the environment, human rights and inclusivity has become more important topics on the agenda than ever before, companies have had to adapt their marketing strategies to fit society's new expectations and standards. This has led to a shift in focus – from directly selling a product to now selling a brand. LÄS MER

  4. 4. MENINGSSKAPANDE KRING HÅLLBARHET GENOM INTERN KOMMUNIKATION. En kvalitativ studie om den interna hållbarhetskommunikationen på företaget Boehringer Ingelheim

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Lovisa Henriksson; [2024-03-04]
    Nyckelord :Intern kommunikation; Meningsskapande; Intern hållbarhetskommunikation; Hållbarhetsstrategier;

    Sammanfattning : This paper aims to give an understanding of how internal communication and sustainability can contribute to sensemaking through different theories about communication, for employees at a global pharmaceutical company. This through top-down management, internal sustainability strategies, together with the usage of different types of channels, messages, and cultures. LÄS MER

  5. 5. Vårt större fädernesland – Paneuropa i Tidevarvet och svensk debatt 1924–1936

    Magister-uppsats, Göteborgs universitet/Institutionen för litteratur, idéhistoria och religion

    Författare :Emma Engström; [2024-02-14]
    Nyckelord :Europeism; Elin Wägner; Tidevarvet; Paneuropa; mellankrigstiden;

    Sammanfattning : This is a reception study on how the idea of Paneuropa, as launched by the austrian count Richard Nikolaus Coudenhove-Kalergi in 1923, was received by the political weekly magazine Tidevarvet, a product of – and an opinion forming organ for – the social liberal wing of the Swedish suffrage- and peace movements. The main purpose is to examine to what extent there was an existent Europeanism in the public debate in Sweden during the interwar period, and how that discourse was constructed through the conceptual pairings disruption/unity and parts/whole. LÄS MER