Sökning: "Astrid Berge"

Hittade 1 uppsats innehållade orden Astrid Berge.

  1. 1. Perception of Intrusiveness and Advertising Clutter in a Mobile News Feed - A Comparative Study of Native Advertising and Mobile Display Advertising

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Astrid Berge; Louise Gabrielsson; [2017]
    Nyckelord :Advertising Clutter; Intrusiveness; Mobile Advertising; Native Advertising; Mobile Display Advertising;

    Sammanfattning : The mobile device is quickly becoming one of the most important advertising channels, due to its status as one of the most essential tools in our daily routine. However, mobile advertising is associated with a widespread advertising avoidance, mainly driven by the intrusiveness of ads and advertising clutter. LÄS MER