Sökning: "Axel Elner"

Hittade 2 uppsatser innehållade orden Axel Elner.

  1. 1. Controlling motivation of software engineers in Swedish technology start-ups - A multi-case study

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Axel Elner; Tobias Kanevret Lööf; [2016]
    Nyckelord :Tech start-ups; management control systems; MCS as a package; motivation; basic psychological needs;

    Sammanfattning : Sweden has in recent years started to profile itself as a technology hub due to its rapid increase in technology (tech) start-ups. Though management control systems (MCS) and motivation have separately been shown to increase the growth of start-ups and performance of software engineers (SE), the literature is still in a surprisingly nascent state when combining the two in a start-up setting. LÄS MER

  3. 2. Kan samma produkt upplevas olika? - En kvantitativ studie om hur presentationen av en atypisk produkt och konsumenters shoppingmål påverkar attityd samt köpintention

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Axel Elner; Elisabeth Pålsson; [2014]
    Nyckelord :Attitude; Intention-to-buy; Shopping goals; Context effect; Typicality;

    Sammanfattning : This study explores how consumers' attitudes and intentions-to-buy towards an atypical product can be influenced by the presentation of the product and consumers shopping goals. Moreover, another product, which was shown together with the atypical piece, was analyzed in order to investigate context effects. LÄS MER