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  1. 1. Inflationary Pressure: Exploring the Impact of Inflation on Gen Z’s Sustainable Consumption

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Erik Jahrl; Betiel Mebrahtom; [2024]
    Nyckelord :Sustainable consumption; Gen Z; Inflation;

    Sammanfattning : Background: Consumers of Gen Z are facing a reality of high inflation. With their unique characteristics and strong attitudes towards sustainability and environmental concern, this thesis is examining how their sustainable consumption is affected by inflation. LÄS MER