Sökning: "BrewDog"
Hittade 2 uppsatser innehållade ordet BrewDog.
1. ALL BARK NO BITE? An explorative case study of BrewDog's Corporate Political Advocacy campaign
Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : In times of political divisiveness, Corporate Political Advocacy (CPA) has emerged as a commonly used communication strategy whereby brands voice support for socio-political issues. Despite its increasing prominence, research of CPA in the field of strategic communication is scarce. LÄS MER
2. Soft Service Firms: A deep dive into foreign entry mode decisions
Master-uppsats, Lunds universitet/ProduktionsekonomiSammanfattning : With the forces of globalization, previously safe home markets open up to foreign competition. This urges companies to expand internationally to keep growing. Current literature on how a company should enter a foreign market, namely the choice of entry mode, is based on findings for manufacturing firms and studies on service firms are scarce. LÄS MER