Sökning: "Christer Danell"
Hittade 1 uppsats innehållade orden Christer Danell.
1. Twitter or Talk When Your Organization is on the Front Page?: the Importance of Speed and Social Media in Modern Crisis Communication
C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledningSammanfattning : The aim of the study was to analyze how the new media landscape, with new communication channels and increased demand for speed, could affect modern crisis communication. We chose a multiple-case research design with three cases; the operational difficulties for SJ in mid-February 2010, the Tsunami in December 2004, and Hallandsås in October 1997. LÄS MER
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