Sökning: "Christer Danell"

Hittade 1 uppsats innehållade orden Christer Danell.

  1. 1. Twitter or Talk When Your Organization is on the Front Page?: the Importance of Speed and Social Media in Modern Crisis Communication

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Markus Danell; Christer Tour; [2010]
    Nyckelord :crisis communication; crisis management; speed; social media; twitter;

    Sammanfattning : The aim of the study was to analyze how the new media landscape, with new communication channels and increased demand for speed, could affect modern crisis communication. We chose a multiple-case research design with three cases; the operational difficulties for SJ in mid-February 2010, the Tsunami in December 2004, and Hallandsås in October 1997. LÄS MER