Sökning: "Christer Ekelund"

Hittade 1 uppsats innehållade orden Christer Ekelund.

  1. 1. Franchisor-franchisee relationships : an interaction approach

    Magister-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle; Högskolan Kristianstad/Avdelningen för Ekonomi

    Författare :Kristina Trifunovska; Robin Trifunovski; Christer Ekelund; [2011]
    Nyckelord :Franchising; relationships; interaction theory; contingency theory;

    Sammanfattning : Purpose- The purpose of this paper is to examine franchise relationships by using an interaction approach which involves several exchanges or actor bonds between a franchisor and franchisee, such as information, social, and cooperative exchanges, which create a long-term relationship. The objective is to provide a conceptual framework to investigate the relationship from the franchisee’s point of view since little research has been conducted from this perspective. LÄS MER