Sökning: "Christer Ekelund"
Hittade 1 uppsats innehållade orden Christer Ekelund.
1. Franchisor-franchisee relationships : an interaction approach
Magister-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle; Högskolan Kristianstad/Avdelningen för EkonomiSammanfattning : Purpose- The purpose of this paper is to examine franchise relationships by using an interaction approach which involves several exchanges or actor bonds between a franchisor and franchisee, such as information, social, and cooperative exchanges, which create a long-term relationship. The objective is to provide a conceptual framework to investigate the relationship from the franchisee’s point of view since little research has been conducted from this perspective. LÄS MER
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