Sökning: "Corporate Social Responsibility CSR Swedish football club Helsingborgs IF HIF"

Hittade 1 uppsats innehållade orden Corporate Social Responsibility CSR Swedish football club Helsingborgs IF HIF.

  1. 1. Bortom mål och prestation : En kvalitativ studie som syftar till att studera hur Helsingborgs IF:s (HIF) Corporate SocialResponsibility arbete kan användas som medel till att attrahera och bibehålla sponsorer ikontrast till deras sportsliga framgångar.

    Kandidat-uppsats, Malmö universitet/Institutionen Idrottsvetenskap (IDV)

    Författare :Ellen Elfman; Hugo Brodin; [2023]
    Nyckelord :Corporate Social Responsibility CSR Swedish football club Helsingborgs IF HIF ; stakeholder and customer relations;

    Sammanfattning : This paper examines the relationship between Corporate Social Responsibility (CSR) effortsand sporting success in attracting and retaining sponsors with a focus on the Swedish footballclub Helsingborgs IF (HIF). In 2022, Helsingborgs IF was relegated from Allsvenskan(swedish top-flight football) to Superettan (swedish second tier league) and faces a newexternal situation in relation to competition, attractiveness and commercial development inthe coming season (2023). LÄS MER