Sökning: "Dilini Shyamali Kekunawela Pathirana"

Hittade 1 uppsats innehållade orden Dilini Shyamali Kekunawela Pathirana.

  1. 1. Internationalization process of SMEs, and the effects of market turbulence : A comparative study between Swedish and Sri Lankan SMEs

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Jacob Andersson; Dilini Shyamali Kekunawela Pathirana; [2022]
    Nyckelord :Internationalization; internationalization theories; SME; Developed markets; Developing markets; Market turbulence; Resilience;

    Sammanfattning : The world has grown increasingly globalized and competitive which has made it crucial for small and medium enterprises (SMEs) to look beyond their native market in order to thrive. Although internationalization is considered somewhat uncertain in the face of corporate unfamiliar environments, non-internationalization in a globalized economy can be an even more risky task because it can cause the company to lose competitiveness. LÄS MER