Sökning: "Ebba Welin"

Hittade 1 uppsats innehållade orden Ebba Welin.

  1. 1. Att rädda sin image : En analys av Fredrik Virtanens kriskommunikation efter #metoo

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Ebba Welin; [2020]
    Nyckelord :crisis communication; personal brand; image repair; qualitative text analysis; rhetorical analysis; #metoo;

    Sammanfattning : Several studies have been made on the crisis communication efforts made by politicians and athletes following a personal crisis, but few focus on the efforts made by other people of influence whose image and personal brand get hurt during a crisis. The aim of this study is to examine nine of Swedish journalist Fredrik Virtanen’s statements after he was accused of rape and sexual assault by several women during #metoo. LÄS MER