Sökning: "Einar Rättgård"

Hittade 1 uppsats innehållade orden Einar Rättgård.

  1. 1. How Pricing Strategies For E-Commerce Are Affected By Website Usability

    Kandidat-uppsats, Linköpings universitet/Institutionen för datavetenskap

    Författare :Filip Nyström; Filip Lundberg; Arvid Johansson; Einar Rättgård; Sven Grinneby; Lukas Ekberg; Lisa Södereng; [2023]
    Nyckelord :Decoy effect; Compromise effect; Usability;

    Sammanfattning : The growth of e-commerce, accelerated by the covid-19 pandemic, have fundamentally changed how companies commercialize their products. To remain competitive, many retail companies must transition parts of, or their entire, selling process to the internet. LÄS MER