Sökning: "Ella Renaudin"

Hittade 1 uppsats innehållade orden Ella Renaudin.

  1. 1. Do first impressions matter? How product packaging and warning messages influence young adults' conceptions and intentions to use nicotine pouches

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Ella Renaudin; Penny Taka; [2023]
    Nyckelord :Health warnings; Plain packaging; Framing; Prospect theory; Nudging;

    Sammanfattning : Tobacco-free nicotine pouches have become increasingly popular in Sweden, especially among young adults. This thesis examines how packaging and warning messages could influence young adults' conceptions and intentions to use nicotine pouches. LÄS MER