Sökning: "Emma Stenson"

Hittade 1 uppsats innehållade orden Emma Stenson.

  1. 1. Sexually Objectified Male Portrayals in Fashion Advertisements : Swedish Male Adults Perspectives and Attitudes towards the male portrayals and its Effects on Brand Image

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Kyoko Yamashita; Emma Stenson; [2019]
    Nyckelord :Gender Stereotype; Sexual objectification; Advertising; Consumer attitudes; Male portrayals; Brand image; Attitude-towards-the-Ad model;

    Sammanfattning : Background: For decades, gender representation in advertising has occupied the attention of researchers, where especially advertising that depicts women sexually has been well examined. However, relatively few research works have investigated the sexualization and objectification of men in advertising, although it is starting to change. LÄS MER