Sökning: "Enging Chan"

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  1. 1. Towards the Future in Urban Public Transportation : Exploring Business Models for Innovation & New Business Entry

    Magister-uppsats, Handelshögskolan BBS

    Författare :Enging Chan; Christopher Niesner; Yen Thi Hong Vuong; [2009]
    Nyckelord :public transportation; innovation; technology; business model; value innovation; commercialization strategies; organizational integration; corporate venturing.;

    Sammanfattning : This Master’s thesis explores the importance of creating a new form of business model that incorporates a more substantial focus on innovation business strategy, geared towards the public transportation industry. It specifically explores how multinational companies (MNCs) in urban public transportation can use their internally developed technologies to enter new businesses beyond their current core. LÄS MER