Sökning: "commercialization strategies"

Visar resultat 1 - 5 av 32 uppsatser innehållade orden commercialization strategies.

1. 1. Sports and Business in a Swedish Football Club A case study on Örebro SK

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Författare :Gabriel Bekassy Fritzson; Clara Bascuas; [2024]
   Nyckelord :Institutional logics; Football; PMS; Compromising; ; Commercialization;

   Sammanfattning : One must not forget that we are working with people, we cannot simply purchase a more powerful engine. The quote from an employee in our case organization emphasizes the human aspect in football operations, cautioning against the belief that acquiring superior resources guarantees better performance. LÄS MER

3. 2. Managing Innovation in Knowledge-Intensive SMEs: A Multiple Case Study of Balancing Exploration and Exploitation

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Anders Persson; Filip Mannefred; [2023-07-20]
   Nyckelord :Ambidexterity; Innovation management; Innovation Strategy; Innovation Processes; Knowledge-Intensive firms; SMEs;

   Sammanfattning : Managing the innovation processes and strategies is a common challenge for companies due to the complexity and difficulties of creating processes that favor exploitation and exploration, and not limiting the capabilities to one or the other. Being able to have a split focus and balancing these capabilities constitutes a paradox since stability and predictability are associated with exploitation, and since risk and unpredictability are associated with exploration. LÄS MER

4. 3. “Någon som försöker sälja försäkringar”? : En kvalitativ studie om mottagarens uppfattning av kommersialiseringen av svenska myndigheters externa kommunikation

   Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

   Författare :Moa Söder; Philip Fallqvist; [2023]
   Nyckelord :Authorities; Reception; Commercialization; Trust; Transparency; Myndigheter; Mottagande; Kommersialisering; Förtroende; Transparens;

   Sammanfattning : Svenska myndigheter agerar utifrån regeringsuppdrag och har i uppgift att informera och influera samhället för allmänhetens bästa (Fredriksson & Pallas, 2018). Myndigheternas sätt att kommunicera ut viktig information till allmänheten har till följd av New Public Management lett till att den offentliga sektorn genomgår en form av kommersialisering (Raftopoulou & Hogg, 2010). LÄS MER

5. 4. Capturing the XR Market: Examining Strategies to Reach the Broader Market - An exploratory study of commercialization of XR enabled by 5G

   Master-uppsats, Lunds universitet/Produktionsekonomi

   Författare :Terese Hilmersson; Ebba Lindström; [2023]
   Nyckelord :XR technologies; HMD; B2C commercialization; value capturing; revenue models; ecosystem mapping; adoption network; high- tech innovations; Technology and Engineering;

   Sammanfattning : Living to some extent in a partly or fully virtual reality is a scenario that may not be as far in the future as many may think, and the development of technologies that enable this is fully underway. This thesis investigates the commercialization of extended reality (XR) technologies in the consumer market and what may facilitate and hinder this commercialization. LÄS MER

7. 5. IS THERE ROOM FOR HIGH TECH IN A HIGH TOUCH INDUSTRY? AN EXPLORATORY STUDY ON ADOPTION OF SOCIAL ROBOTS IN THE HOTEL INDUSTRY

   Master-uppsats, Lunds universitet/Produktionsekonomi

   Författare :Emelie Dellby Svensk; Kajsa Jernetz; [2023]
   Nyckelord :Social robots; Barriers to adoption; Hotel industry; Digitalization of the hotel industry; Behavioral Reasoning Theory; B2B and B2C commercialization; Technology and Engineering;

   Sammanfattning : This master thesis explores the possibilities of social robot adoption in the hotel industry. Social robots represent a new product group, a radical innovation, that has yet not seen commercialization in the hotel industry in Sweden. LÄS MER