Sökning: "Emelie Dellby Svensk"

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  1. 1. IS THERE ROOM FOR HIGH TECH IN A HIGH TOUCH INDUSTRY? AN EXPLORATORY STUDY ON ADOPTION OF SOCIAL ROBOTS IN THE HOTEL INDUSTRY

    Master-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Emelie Dellby Svensk; Kajsa Jernetz; [2023]
    Nyckelord :Social robots; Barriers to adoption; Hotel industry; Digitalization of the hotel industry; Behavioral Reasoning Theory; B2B and B2C commercialization; Technology and Engineering;

    Sammanfattning : This master thesis explores the possibilities of social robot adoption in the hotel industry. Social robots represent a new product group, a radical innovation, that has yet not seen commercialization in the hotel industry in Sweden. LÄS MER