Sökning: "B2C commercialization"
Hittade 2 uppsatser innehållade orden B2C commercialization.
1. Capturing the XR Market: Examining Strategies to Reach the Broader Market - An exploratory study of commercialization of XR enabled by 5G
Master-uppsats, Lunds universitet/ProduktionsekonomiSammanfattning : Living to some extent in a partly or fully virtual reality is a scenario that may not be as far in the future as many may think, and the development of technologies that enable this is fully underway. This thesis investigates the commercialization of extended reality (XR) technologies in the consumer market and what may facilitate and hinder this commercialization. LÄS MER
2. IS THERE ROOM FOR HIGH TECH IN A HIGH TOUCH INDUSTRY? AN EXPLORATORY STUDY ON ADOPTION OF SOCIAL ROBOTS IN THE HOTEL INDUSTRY
Master-uppsats, Lunds universitet/ProduktionsekonomiSammanfattning : This master thesis explores the possibilities of social robot adoption in the hotel industry. Social robots represent a new product group, a radical innovation, that has yet not seen commercialization in the hotel industry in Sweden. LÄS MER